October 2024

We didn't start with a formula. We started with a question: What do parents actually want?

Not just what will sell, not what’s trending, but what today’s caregivers are truly seeking when they choose a product for their baby.

 

So we asked. We listened. And here’s what we heard, and how it shaped every part of Ahmi’s design, from the jar to the ingredients to the sensory experience.
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We're tired of being marketed to. We just want help.
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Parents Want Fewer, Better Products

Modern parenting can feel like an avalanche of 'must-have' items. But most parents told us the same thing: We don’t want more stuff. We want better stuff.

 

That means:


- Multi-use products
- High quality over quantity
- No gimmicks or filler ingredients
- Trustworthy formulations backed by purpose
 

Ahmi was designed to replace multiple steps: moisturizer, massage balm, aromatherapy, and bonding ritual — all in one.

Safety Isn't A Feature: It's A Requirement

Parents don’t want to have to second-guess safety.


They’re tired of labels that hide behind the word 'fragrance' or use words like 'natural' without transparency.

 

That’s why we:


- Use only natural &  organic ingredients
- Include zero synthetic fragrance
- Handcraft in small batches for quality control
- Are fully transparent about every ingredient and why it’s there

It Needs To Work: And Feel Good To Use

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Parents are practical. They want:


- Easy application (no greasy mess)
- Results they can feel and see
- A sensory experience that soothes both child and parent

 

So we chose ingredients that melt on contact with skin, absorb slowly for bonding time, and deliver nourishment that lasts through the night.

Beauty Matters...But Not In The Traditional Sense

Ahmi parents aren’t looking for flashy packaging; they’re looking for something that feels:


- Calm
- Elevated
- Worthy of a place on the nursery shelf

 

We designed Ahmi to be a product you’re proud to leave out. Not just because it looks beautiful, but because of what it represents: intention, presence, and trust.

Parents Want To Feel Seen, Not Sold To

In our conversations, one theme came up again and again: We’re tired of being marketed to. We just want help.

 

So we built Ahmi not just as a product, but as a resource. That’s why we include:


- Free bedtime stories
- A curated playlist (Blue Hour Lullabies)
- The Bedtime Blueprint guide
- Honest content about what sleep really looks like with kids

 

We want you to feel supported, not sold to.

You Spoke, We Listened

Ahmi isn’t about us. It’s about you: the parents doing your best in the middle of bedtime meltdowns, skincare struggles, and sleep regressions.

 

You asked for something simple, safe, and sensory-driven. You wanted fewer products with more purpose. And that’s exactly what we made.

 

Ahmi exists because modern parents deserve better.


And we’re here to deliver just that. One balm, one bedtime, one story at a time.
Jar of Ahmi with a swatch on a white background
White box with 'ahmi' branding on a light gray background
Ahmi jar in a branded box with a card on a white background
Jar of ahmi soothing bedtime balm on a white background
Ahmi balm blob on white background.
Ahmi balm smeared across white surface
Jar of ahmi soothing bedtime balm with black lid on a white background
Close up of Ahmi balm texture with lid off on a white background.

AHMI SOOTHING BALM

$55.00

The purest baby skincare on the market.

Ahmi is a 100% natural, waterless balm — crafted without preservatives, fillers, or synthetics. Gentle enough for newborns, yet powerful enough to replace rash cream, eczema cream, daily moisturizer, and bedtime balm, it’s the one jar every parent can trust.

At its heart is Blue Tansy, a rare botanical prized in luxury skincare for its vivid blue hue and antioxidant-rich, calming properties. Paired with nutrient-dense butters and oils, it soothes irritation, deeply hydrates, and protects delicate skin from dryness and flare-ups.

Every jar is made in the USA with just eight purposeful ingredients:

  • Blue Tansy & Roman Chamomile — to calm skin and senses

  • Shea, Cocoa & Coconut Butter — to moisturize and protect

  • Jojoba Oil & Beeswax — to lock in hydration

  • Vitamin E — to support skin repair

No water. No fillers. No synthetic fragrance. Just pure, purposeful care in every swipe.

✨ Each purchase includes access to the Ahmiverse™ — curated bedtime tools like lullaby playlists, printable stories, and step-by-step routines to transform one of the most challenging parts of the day into a cherished ritual.
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