April 2025

At Ahmi, we believe in full transparency, especially when it comes to what you're putting on your child's skin

In many products, “fragrance-free” simply means that synthetic scents have been removed — but these products may still contain masking agents or chemical preservatives that can irritate sensitive skin.

 

Moreover, the absence of scent doesn’t always translate to safety. In fact, for babies and toddlers, removing all aromatic cues can reduce the emotional and neurological benefits of scent-based bonding rituals at bedtime.
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Babies experience the world through the five senses. Smell is one of the first senses to fully develop, and plays a central role in memory formation and emotional regulation.
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Synthetic Fragrance vs. Natural Aromatics

Synthetic fragrances are lab-created compounds, often made from petroleum byproducts. They may smell pleasant but offer no therapeutic benefit, and can trigger skin reactions, hormonal disruption, or respiratory issues in sensitive individuals.

 

Natural aromatics, by contrast, are distilled directly from plants — like essential oils or whole flower extracts. When used correctly and in safe concentrations, these provide not only scent, but functional benefits for skin, mood, and emotional regulation.

 

Ahmi uses carefully selected essential oils like Blue Tansy not just for their aroma, but because they are calming, soothing, and supportive of the bedtime process.

The Role Of Scent In Bonding & Bedtime

Babies experience the world through the five senses. Smell is one of the first senses to fully develop — and it plays a central role in memory formation and emotional regulation.

 

When a child smells the same comforting scent each night, it forms a neural link between that smell and the feeling of safety, closeness, and calm. Over time, this becomes a subconscious cue that it’s time to relax and sleep.

 

That’s why we believe fragrance done right can be more beneficial than fragrance-free.

Transparency In Formulation

Ahmi will never use:


- Synthetic fragrances
- Parfum (a catch-all term that hides dozens of unknown compounds)
- Irritating or overpowering essential oils

 

Instead, our balm is infused with just a few low-sensory, high-impact botanicals: like Blue Tansy, Roman Chamomile, and Jojoba Oil, all sourced for their purity, performance, and safety in newborn care.

Smell Is A Signal, Not A Shortcut

We understand why some parents are hesitant about fragrance. But the answer isn’t “remove all scent.” It’s “use the right scents, thoughtfully, and with care.”

 

When chosen wisely, natural aromatics can:
- Strengthen emotional bonds
- Soothe bedtime nerves
- Become a powerful part of your family’s bedtime rhythm

 

Ahmi’s approach to scent is rooted in science, not sales. We’ll always disclose what’s inside, and why it’s there.

 

Because bedtime is sacred. And what touches your baby’s skin, and surrounds their senses, should be nothing short of intentional.

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AHMI SOOTHING BALM

$55.00

The purest baby skincare on the market.

Ahmi is a 100% natural, waterless balm — crafted without preservatives, fillers, or synthetics. Gentle enough for newborns, yet powerful enough to replace rash cream, eczema cream, daily moisturizer, and bedtime balm, it’s the one jar every parent can trust.

At its heart is Blue Tansy, a rare botanical prized in luxury skincare for its vivid blue hue and antioxidant-rich, calming properties. Paired with nutrient-dense butters and oils, it soothes irritation, deeply hydrates, and protects delicate skin from dryness and flare-ups.

Every jar is made in the USA with just eight purposeful ingredients:

  • Blue Tansy & Roman Chamomile — to calm skin and senses

  • Shea, Cocoa & Coconut Butter — to moisturize and protect

  • Jojoba Oil & Beeswax — to lock in hydration

  • Vitamin E — to support skin repair

No water. No fillers. No synthetic fragrance. Just pure, purposeful care in every swipe.

✨ Each purchase includes access to the Ahmiverse™ — curated bedtime tools like lullaby playlists, printable stories, and step-by-step routines to transform one of the most challenging parts of the day into a cherished ritual.
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